Infor @ NRF 2020

Infor is an enterprise software company that offers scalable cloud-powered technologies to help optimize retailers. The National Retail Federation (NRF) is the world's largest retail trade association. Each year, Infor exhibits at the “Big Show” to help promote Infor’s software and products to potential businesses and customers.

The design includes the use of typography to indicate the many software solutions used in the retail industry. In addition, words that describe the overall empathy of a customer experiences. Having such a large booth structure–one wall was designed to be interactive. The interactive wall faced the exterior for passerbys to get attention. Individuals would answer the question by selecting a color of their choice to place on the magnetic wall. Information and data would ultimately grow; hence a simple interactive infographic.