S.A.M.E. Scholarship Event website

The Society of American Military Engineers (SAME) hosts an annual scholarship dinner to honor militants, students and honorees. Each year, the organization seeks sponsorships and partnerships, and

Objective

Design a user-friendly website for desktop and mobile for users to go through the process of registering for the S.A.M.E. event. Users include: sponsors, students, militants, individual attendees and group attendees.

Key Features

  • Responsive Design: Ensured the site is accessible and visually appealing on all devices.

  • Intuitive User Interface: Simplified navigation with clear calls-to-action for a seamless user experience.

  • Registration Form: Built an interactive and secure form to collect attendee information efficiently.

  • Payment Integration: Incorporated a payment gateway for seamless ticket purchases.

  • Confirmation and Notifications: Automated email confirmations and reminders for registered attendees.

Challenges

• There are five (5) registration types
• Each registration type requires different information
• Scenario of the user registering on behalf of someone else
• Scenario of the user registering on behalf to also attend
• Scenario of user wanting to make modifications

Process

• Information Architecture- create user flow for each registration type
• Design & Develop- design UI and prototype
• QA/Usertesting- Test for clear navigation, logical workflows, and accessibility compliance
• Launch the website
• User Analysis- watch recordings of users registering to make improvements

Outcome

• 227 attendees
• $275,800 raised

User Analysis

• Analyzed web visitors by watching recordings, observing heat maps and click through rates to understand users’ frustrations and help improve the experience.
• Compared experiences on different devices and see results