United Airlines Terminal B–
Website Design & User Analysis

United Airlines is currently on the mission to construct their new terminal at the Houston airport. To engage architecture and engineering agencies and firms, United Airlines needs to build a website to find potential bidders for the project.

Objective

• To create Phase 1 of a simplified website to engage construction management companies to place a bid on the upcoming projects at the terminal.

• Use user analytic tools to examine and inspect users navigating through Phase 1 and see any obstacles. This includes observing heatmaps, click through rates, rage clicks, and watching recordings to gathering other data

Desktop & Mobile design

User Analytics

Analyzed web visitors by watching recordings, observing heat maps and click through rates and understand users’ frustrations to help improve the experience.